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Genetic Variations in Consumer Behaviors |
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SUBJECTS NEEDED:
1. Twins 18 years or older.
2. Both twins are available to
participate.
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LOCATION: Online
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PURPOSE OF STUDY: Understand genetic
variations in human’s preferences and choices of pro-social and
pro-environmental products
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INVESTIGATOR:
Huanhuan
Shi
Doctoral
Student in Marketing
406A
Business Building
Smeal
College of Business
Pennsylvania
State University
University
Park, PA 16802-3603
Telephone:
814-865-4091
Fax:
814-865-3015
E-mail:
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INITIATION DATE:
08/05/2012
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COMPLETION DATE:
04/01/2013
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METHOD OF INVESTIGATION:
This study will take 30-45
minutes to complete. Twins will answer questions about their product
preferences, daily consumption habits and interpersonal relationships. The
purpose of this research is to have a better understanding of consumer
preferences of pro-social or pro-environmental products and how genes and
social environment affect their preferences and choices. The study can be found at: http://www.galaxyj.net/nomotc .
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