Genetic Variations in Consumer Behaviors

SUBJECTS NEEDED:

1. Twins 18 years or older.

2. Both twins are available to participate.

 

 

LOCATION: Online

PURPOSE OF STUDY:  Understand genetic variations in human’s preferences and choices of pro-social and pro-environmental products

INVESTIGATOR:

Huanhuan Shi

Doctoral Student in Marketing

406A Business Building

Smeal College of Business

Pennsylvania State University

University Park, PA 16802-3603

Telephone: 814-865-4091             

Fax: 814-865-3015  

E-mail: This e-mail address is being protected from spam bots, you need JavaScript enabled to view it

 

INITIATION DATE: 08/05/2012

COMPLETION DATE: 04/01/2013

METHOD OF INVESTIGATION:

This study will take 30-45 minutes to complete. Twins will answer questions about their product preferences, daily consumption habits and interpersonal relationships. The purpose of this research is to have a better understanding of consumer preferences of pro-social or pro-environmental products and how genes and social environment affect their preferences and choices.  The study can be found at: http://www.galaxyj.net/nomotc .